Starting point:
1-Understand just what one person/business needs and will buy now.
2-Get the customer to sign a contract.
3-Start building it.
People could be the most successful, the wealthiest, the most athletic, the gosh-dang sexiest; yet, they'll still want/need something to make their lives that much better. That could be a:
Computer designed specifically for Bakery CEOs
Inspirational posters for hospitals
Calorie Tracker for football players
Philly Cheese Steak melted with pizza toppings
etc., etc., etc.
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